Institution: Memory drives up costs, the iPhone 18 series is expected to see price increases of 10%-20%

```htmlGolden Ten Data September 3 | TrendForce stated in an article that memory prices will enter a super upward cycle starting from the second half of 2025. Apple will adopt a relatively mild pricing adjustment mechanism this time, with the price increase for new devices expected to be controlled between 10% and 20%, and moderate price concessions will be used to maintain market share. The highly anticipated first foldable phone, the Fold series, is estimated to start at 2,099 to 2,299 US dollars, and higher configurations may even exceed the 3,000 US dollar mark.```