Heritage bets $360M on Story’s IP token while markets react with sharp sell-off

Nasdaq-listed Heritage Distilling Holding Company has unveiled a $360 million digital asset treasury strategy centered on the Story (IP) token, according to an Aug. 11 statement provided to CryptoSlate.

The company said it secured $220 million through a private placement, comprising $100 million in cash and $120 million in Story tokens.

Of the total proceeds, $82 million will be used to purchase additional IP tokens from the Story Foundation. Meanwhile, the Foundation plans to deploy the entire cash portion to repurchase IP tokens on the open market within 90 days of the transaction.

The move marks the first time a Nasdaq-listed company has adopted the IP token as its primary reserve asset, reflecting a broader shift among traditional firms integrating alternative assets into their treasuries. Key backers in the funding round include a16z Crypto, Amber Group, and Arrington Capital.

However, the announcement coincided with sharp market declines in Heritage’s stock and IP’s value.

Google Finance data shows Heritage’s CASK shares plunged nearly 30% to around $0.49 at press time. At the same time, CryptoSlate’s data also recorded a 3.65% decline in the IP token’s value to approximately $6.35.

Understanding Story’s Nasdaq move

Story CEO SY Lee said the decision to list on Nasdaq was driven by a desire to extend the project’s narrative beyond the crypto community.

According to him:

“We’re not doing this just because everyone else is. Our reason is clear: our story needs to be told beyond crypto. There’s no better way to do that than by building a presence in the world’s largest capital market, the US stock market.”

Lee described Story as a blockchain network operating at the intersection of crypto, artificial intelligence, and intellectual property. Rather than competing on yield or transaction speed, the company focuses on unlocking what it views as an $80 trillion asset class spanning AI datasets, entertainment franchises, and biomedical patents.

Story aims to enable attribution, traceability, and fair compensation for creators by making IP programmable. Lee emphasized that the next competitive battleground in AI will be data ownership and monetization, not just computational power.

Lee pointed out that the network has already secured significant adoption as its Layer 1 blockchain already has hundreds of thousands of IPs, including works from artists like Justin Bieber, Blackpink, and BTS, as well as global brands such as Crocs and Adidas.

The post Heritage bets $360M on Story’s IP token while markets react with sharp sell-off appeared first on CryptoSlate.