Bitcoin as a Strategic Choice: Melanion’s €50M Treasury Move Reshapes Institutional Approaches

French private investment group Melanion Capital has revealed its intention to secure €50 million (about $58.5 million) to launch a

treasury initiative, making it the first private company in Europe to dedicate its capital entirely to Bitcoin (BTC) as a central part of its operations Melanion Capital aims to raise $58.5 million for Bitcoin treasury [ 1 ]. This move highlights a growing pattern of institutional players adopting Bitcoin treasuries, as more firms consider the cryptocurrency a key tool for safeguarding and growing their capital Melanion Capital aims to raise $58.5 million for Bitcoin treasury [ 1 ]. Unlike traditional passive treasury strategies, Melanion’s plan incorporates sophisticated capital management, treasury efficiency, and liquidity solutions to potentially outperform Bitcoin’s standard market cycles Melanion Capital Pioneers First Private Bitcoin Treasury Model in … [ 2 ].

The company’s approach centers on directly investing the raised funds into Bitcoin, aiming to prove the viability of a Bitcoin-focused treasury before offering the model to other private enterprises Melanion Capital Pioneers First Private Bitcoin Treasury Model in … [ 2 ]. CEO Jad Comair described Bitcoin as “more than just an asset, but a destination” for preserving capital over the long term, indicating a shift among corporate treasuries toward decentralized financial solutions Melanion Capital Pioneers First Private Bitcoin Treasury Model in … [ 3 ]. This strategy follows Melanion’s 2021 introduction of Europe’s first UCITS-compliant Bitcoin Equities ETF, further establishing its role as a bridge between traditional finance and digital assets Melanion Capital Pioneers First Private Bitcoin Treasury Model in … [ 2 ].

This development points to increasing institutional interest in Bitcoin as a corporate reserve. In France, Capital B recently boosted its holdings by 552 BTC, now owning a total of 2,800 BTC worth $312 million Melanion Capital aims to raise $58.5 million for Bitcoin treasury [ 1 ]. Similarly, Brazilian fintech company Méliuz raised $32.5 million in an oversubscribed round to grow its Bitcoin reserves Melanion Capital aims to raise $58.5 million for Bitcoin treasury [ 1 ]. These actions reflect a worldwide trend as businesses look to protect against inflation and diversify their assets with digital currencies French Asset Manager Raises $53M to Back Bitcoin [ 4 ].

Melanion’s Bitcoin Treasury Operated Company (BTOC) structure provides a regulated solution for private firms, allowing them to better manage market swings and optimize liquidity Melanion Capital Pioneers First Private Bitcoin Treasury Model in … [ 2 ]. The board retains full authority over treasury decisions, with no fixed investment guidelines or guaranteed redemptions Melanion Capital Pioneers First Private Bitcoin Treasury Model in … [ 3 ]. Paul Dalziel, who leads Melanion’s Bitcoin Treasury Strategy, expressed the goal of turning Bitcoin from a defensive holding into a source of active returns through compounding exposure Melanion Capital Pioneers First Private Bitcoin Treasury Model in … [ 2 ].

This strategy also demonstrates faith in Bitcoin’s potential as a reliable store of value over time. Melanion’s €50 million pledge stands as one of the largest private Bitcoin treasury allocations in Europe, potentially setting an example for other companies French Asset Manager Raises $53M to Back Bitcoin [ 4 ]. Nevertheless, the firm warns that investing in Bitcoin comes with the risk of losing part or all of the invested capital Melanion Capital Pioneers First Private Bitcoin Treasury Model in … [ 3 ]. As the digital asset landscape continues to change, Melanion’s approach could shape how private businesses incorporate cryptocurrencies, especially in regions where regulatory frameworks are becoming clearer Melanion Capital aims to raise $58.5 million for Bitcoin treasury [ 1 ].