Dell: AI Marketing Has Little Impact on PC Sales
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Glonghui, January 26｜Dell has admitted that AI marketing has little impact on PC sales. Dell's product leader Kevin Terwilliger stated: "Over the past year, especially from the consumer perspective, what we've learned is that they are not making purchasing decisions based on AI." He also added: "In fact, I think AI actually confuses them more, rather than helping them understand what specific benefits it can bring."
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