RBC Capital Lowers Zeta Global Holdings (ZETA) Price Target to $27

Zeta Global Holdings Corp. (NYSE:

) is one of the 12 best mid cap AI stocks to buy according to hedge funds . On February 9, RBC Capital analyst Matthew Swanson lowered the firm’s price target on Zeta Global Holdings Corp. (NYSE:ZETA) from $30 to $27 while reaffirming a Buy rating. The firm’s adjusted price target reflects an additional upside of 68.6% from the current levels. This upside is consistent with the Wall Street analysts’ median upside of 84% based on 14 analysts covering the stock.

In contrast to RBC Capital, Goldman Sachs raised its price target on Zeta Global Holdings Corp. (NYSE:ZETA) on January 28 while maintaining a Neutral rating. Analyst Gabriela Borges from Goldman Sachs increased the firm’s price target on the stock from $23 to $26. The revised price target suggests a further 62% upside from the current levels. The analyst said the firm expects software mergers and acquisitions to gain momentum in 2026. The outlook is supported by lower public-market valuations and the inherent advantages of software companies, including broad distribution networks, strong data positions, specialized industry knowledge, and established brand value. According to the firm, these factors could open the door for meaningful value creation through cross-portfolio synergies, strategic acquisition of leading private technologies, and the opportunity to  utilize SaaS incumbents that are now trading at more compelling valuation levels.

Zeta Global Holdings Corp. (NYSE:ZETA) owns and operates an omnichannel, data-driven cloud platform. The company’s platform offers enterprises marketing automation and consumer intelligence software across the United States and globally. Moreover, it offers a range of product suites, including its agile intelligence.

While we acknowledge the potential of ZETA as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk.

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