Goldman Sachs Lowers its Price Target on H&R Block, Inc. (HRB) to $32 and Maintains a Sell Rating

H&R Block, Inc. (NYSE:HRB) is among the 12 Best Consumer Stocks to Buy According to Wall Street.

On February 6, 2026, Goldman Sachs lowered its price target on H&R Block, Inc. (NYSE:HRB) to $32 from $48 and maintained a Sell rating. The firm noted that the second quarter is one of the company’s seasonally lightest periods and said the upcoming 2026 tax season carries risks of limited growth and potential market share loss. Goldman also flagged competitive pressures from TurboTax’s expansion into assisted tax preparation and from AI-native entrants in the tax and accounting space.

Two days earlier, on February 4, 2026, Barrington analyst Alexander Paris reduced his price target to $50 from $62 while keeping an Outperform rating. He said first-quarter results came in ahead of expectations and that fiscal 2026 guidance was reaffirmed.

H&R Block, Inc. (NYSE:HRB) reported second-quarter revenue of $198.9 million on February 3, 2026, above the $187.36 million consensus estimate. The company reiterated that its business is highly seasonal and that the second quarter typically contributes modestly to annual revenue and often results in a net loss. CFO Tiffany Mason said the company delivered double-digit revenue growth and reaffirmed its full-year outlook, citing solid performance across Assisted, DIY, and Wave, along with disciplined capital allocation.

H&R Block, Inc. (NYSE:HRB) provides assisted and do-it-yourself tax return preparation services across the United States, Canada, and Australia.

While we acknowledge the potential of HRB as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the

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