Morgan Stanley Updates Grainger (GWW) Forecasts, Raises Price Target to $1,190

W.W. Grainger, Inc. (NYSE:GWW) is included among the Dividend Kings List: Top 15 Stocks.

On March 3, Morgan Stanley raised its price recommendation on W.W. Grainger, Inc. (NYSE:GWW) to $1,190 from $1,100 and maintained an Equal Weight rating on the stock. The firm said it was updating its estimates to reflect the company’s Q4 results and rolling forward its forecasts.

During the company’s Q4 2025 earnings call, CEO Donald Macpherson said the company streamlined its portfolio by exiting the U.K. market. At the same time, Grainger invested in new supply chain capacity to extend its service leadership. The discussion also turned to artificial intelligence and machine learning. Macpherson said the company’s data capabilities support its five strategic growth engines and help drive market share gains in the High-Touch Solutions segment. He noted that Grainger expanded its assortment by more than 85,000 SKUs in 2025. According to him, that marked the largest increase for the High-Touch segment in almost a decade.

He also described several AI-driven improvements across marketing and sales. These included broader seller coverage and the ongoing rollout of the seller insights platform. Looking ahead to 2026, Macpherson said the company plans to apply AI to the platform to generate actionable insights, identify new customer contacts, and improve coaching opportunities for sales leaders.

W.W. Grainger, Inc. (NYSE:GWW) operates as a broadline distributor of maintenance, repair, and operating products for businesses and institutions. The company reports its operations through two segments: High-Touch Solutions North America and Endless Assortment.

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