Vita Coco CFO Offloads 4,000 Shares Amid Company’s Inclusion in S&P SmallCap 600

Vita Coco CFO Sells 4,000 Shares Ahead of S&P SmallCap 600 Inclusion

Corey Baker, who serves as Chief Financial Officer at The Vita Coco Company, Inc. (NASDAQ:COCO), recently reported the sale of 4,000 shares of the company’s common stock on March 17 and 18, 2026. This transaction was disclosed in a filing with the SEC (Form 4).

Transaction Details

Sale value calculated using the weighted average purchase price from SEC Form 4 ($58.98); post-sale value based on closing price as of March 18, 2026 ($52.88).

Frequently Asked Questions

• How much of Baker’s holdings were sold?
  The transaction represented 12.52% of Baker’s directly held common stock before the sale.
• What was the reason for the timing of the sale?
  These shares were sold under a pre-arranged Rule 10b5-1 trading plan, allowing for advance scheduling of the transaction.

About The Vita Coco Company

1-year price change as of March 21, 2026.

Company Profile

The Vita Coco Company, Inc. specializes in producing and marketing coconut-based and functional hydration products. Their offerings include coconut water, coconut oil, coconut milk, hydration drink mixes, sparkling water, plant-based energy beverages, purified water, and protein-enriched fitness drinks. The company targets health-focused consumers in regions such as the U.S., Canada, Europe, the Middle East, and Asia Pacific, distributing mainly through major retailers, convenience stores, and online channels.

Implications for Investors

Baker’s share sale was executed as part of a 10b5-1 trading plan, meaning it was scheduled in advance rather than being a spontaneous decision. The timing proved advantageous, as Vita Coco’s stock performed strongly in 2025. On March 25, 2026, the company is set to be added to the S&P SmallCap 600, replacing TEGNA Inc. (NYSE:TGNA), which was acquired by Nexstar Media Group Inc. (NASDAQ:NXST) on March 20.

Inclusion in the SmallCap 600 could be a significant catalyst for COCO shares, as funds tracking the index will need to acquire the stock, potentially driving demand and price higher. Being listed on a major S&P index also increases the company’s visibility among institutional and retail investors, as well as analysts.

Earlier in March, Vita Coco introduced a new frosted lemonade flavor to its Vita Coco Treats line, which features coconut milk-based beverages—a departure from its signature coconut water products—just as temperatures begin to rise across the U.S.

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