Banzai Reaches Deal to Acquire Assets of ConnectAndSell, a Profitable Company, More Than Doubling Annual Revenue and Expanding AI Platform Capabilities

ConnectAndSell is a Leading AI Sales Acceleration Platform Serving B2B Organizations Across Healthcare, Financial Services & Technology Industries

Proposed Acquisition Strengthens Banzai’s Marketing and Sales Software Platform with Established Revenue-Generating Business

Expected to Close in Q2 - 2026 and Management to Review on Upcoming Conference Call on Tuesday, March 31, 2026 at 4:30 p.m. Eastern Time

SEATTLE, March 23, 2026 -- Banzai International, Inc. (Nasdaq: BNZI) (“Banzai” or the “Company”), a leading AI marketing technology company, today announced that it has reached an agreement on terms to acquire assets of ConnectAndSell, Inc. (“ConnectandSell”), an AI-powered sales enablement platform serving B2B organizations across financial services, healthcare, technology, and other industries. The acquisition is expected to increase Banzai’s annual revenue by approximately $15 million. The two companies have executed a non-binding letter of intent, and the final transaction is expected to close in early Q2 2026, subject to execution of a definitive agreement and closing conditions.

ConnectAndSell’s AI-powered platform is designed to improve seller productivity by helping sales teams spend more time in live conversations with qualified decision-makers. The proposed acquisition would add sales acceleration capabilities to Banzai’s platform and expand the Company’s ability to support customers across a broader portion of the revenue generation process.

Banzai believes the addition of ConnectAndSell would strengthen its position as a provider of integrated marketing and sales technology solutions while creating meaningful cross-sell opportunities across both companies’ customer bases. The transaction would also further Banzai’s strategy of building a broader platform of practical, revenue-generating software solutions.

“ConnectAndSell has a highly complementary sales acceleration capability,” said Joe Davy, Founder and CEO of Banzai. “We believe the proposed acquisition aligns well with our strategy of acquiring proven AI-powered business solutions. This transaction would expand Banzai’s platform across more of the go-to-market process and create additional opportunities for customer expansion across our platform.”

Financial and Strategic Benefits

• Expands Platform Capabilities: The proposed acquisition would add sales acceleration functionality to Banzai’s platform, broadening its reach across the go-to-market workflow.
• Enhances Revenue Generation Offering: ConnectAndSell would extend Banzai’s ability to support customers from audience engagement and demand generation through sales execution and conversion.
• Creates Cross-Sell Opportunities: Banzai sees the potential to introduce ConnectAndSell’s capabilities to its existing customer base while also expanding Banzai’s broader offerings to ConnectAndSell customers.
• Supports Platform Expansion Strategy: The proposed acquisition would continue Banzai’s strategy of building a more comprehensive software platform through the addition of complementary, business-critical solutions.

Jonti McLaren, President of ConnectAndSell, added, “We believe Banzai is the right platform to build on what ConnectAndSell has developed over the years. This proposed transaction would position our technology within Banzai’s AI-powered family of products and create new opportunities to deliver value to customers at greater scale.”

About Banzai

Banzai is a marketing technology company that provides AI-enabled marketing and sales solutions for businesses of all sizes. On a mission to help their customers grow, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai has over 140,000 customers including RBC, Dell Technologies, New York Life, Thermo Fisher Scientific, Thinkific, and Globe Life Insurance.

About ConnectAndSell, Inc.

ConnectAndSell is a Human + AI conversation enablement platform that helps B2B sales teams reach targeted decision-makers and execute at scale by delivering millions of targeted sales conversations annually across enterprise and mid-market organizations. The platform combines patented technology with AI-driven conversation intelligence and sales coaching, analyzing every conversation to improve targeting, generate market insights, and enhance rep performance. By driving measurable pipeline growth while reducing the need for additional sales headcount, ConnectAndSell enables efficient, scalable go-to-market execution for B2B companies of all sizes.

Forward-Looking Statements

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