Strive aims to attract $200B in new capital for Bitcoin ecosystem through credit markets

Strive Inc. wants to funnel $200 billion into Bitcoin through the plumbing of traditional credit markets.

Jeff Walton, Strive’s Chief Risk Officer, laid out the ambition plainly: bring $200 billion in new capital into the Bitcoin ecosystem through credit instruments, with the explicit goal of pushing the Bitcoin price higher.

The Bitcoin treasury playbook, supercharged

Strive, which trades on NASDAQ under the ticker ASST, currently holds approximately 19,105 BTC. That stash is worth roughly $1.2 billion at current prices, placing the firm among the top public corporate holders of Bitcoin globally.

In mid-June 2026, Strive purchased 2,500 BTC for approximately $185 million. It followed that up with another acquisition of 73 BTC for about $4.7 million just days later.

Strive has built out a structured finance arm, True North, that issues Bitcoin-backed credit instruments to fund these purchases. The flagship product is the Variable Rate Series A Perpetual Preferred Stock, trading under the ticker SATA, which reportedly offers yields around 13% with daily dividend payments.

The $300 trillion pitch

Walton’s $200 billion target is the modest version of his thesis. He has referenced what he calls a “$300 trillion credit market opportunity” for Bitcoin, arguing that the asset’s utility extends far beyond its popular framing as “digital gold.”

Strive completed mergers with both Asset Entities and True North in 2025, consolidating the structured finance capabilities it needs to issue Bitcoin-backed credit products at scale.

Where this fits in the institutional Bitcoin landscape

Strive’s strategy is a direct descendant of the playbook Michael Saylor pioneered at MicroStrategy, now known as Strategy. But Strive is adding a layer that Saylor’s approach doesn’t emphasize: creating new credit instruments specifically designed to channel outside capital into Bitcoin.

Strategy’s approach relies heavily on convertible notes and equity offerings. Strive’s SATA product, with its 13% yield and daily dividends, is designed to attract investors who might never buy Bitcoin directly but are willing to earn double-digit yields on a preferred stock.

Walton is explicitly pushing back on the “digital gold” framing. By embedding Bitcoin into credit markets, Strive is arguing the asset can serve as collateral and anchor financial products that compete with traditional fixed income.