Musinsa Standard H1 Japan sales jump 7-fold, company says
Reuters2026/09/01 22:05- Musinsa Standard’s Japan gross merchandise value rose about sevenfold in the first half versus a year earlier.
- In August, over 40% of first-time Japan buyers on Musinsa’s global store purchased Musinsa Standard items.
- In August, 61% of Musinsa Standard buyers also bought products from other brands on the global store.
- Speed delivery launched Aug. 3 with Japan-based inventory; GMV rose more than threefold year over year over Aug. 3–24.
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