ZetaDisplay expands SPAR partnership to roll out retailer’s first retail media network

Reuters2026/09/09 07:49

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ZetaDisplay expanded its long-standing partnership with SPAR to build the retailer’s first retail media network.
Rollout started with a pilot program. Deployment is scheduled to run through year-end.
Project includes installing hundreds of new in-store displays. Existing screens will be repositioned to match shopper traffic patterns.
Network will run on ZetaDisplay’s Engage Suite. It will also be deployed across SPAR Slovenia’s stores.
SPAR will control ad access across the network, including brand approvals, while using the platform for its own campaigns.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. ZetaDisplay AB published the original content used to generate this news brief on September 09, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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ZetaDisplay expands SPAR partnership to roll out retailer’s first retail media network

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