BRP Faces Renewed U.S. Trade Pressure as Trump Expands Tariffs to Some ATVs, Boats -- Market Talk

0818 ET - BRP once again finds itself in the crossfire of U.S-Canada trade tensions. President Trump modified the scope of some existing tariffs on Canada, and has now imposed 50% levies on some all-terrain vehicles and boats. BRP manufactures Can-Am ATVs and its popular personal watercraft Sea-Doo, which includes the Sea-Doo Switch pontoon boat lineup. The U.S. represents BRP's largest market, where it generates more than half of its annual revenue. The company recently said full-year net exposure is expected at C$200 million, down from earlier estimates, but BRP's tariff situation remains a complex headwind, and the continuing back-and-forth between the two neighbors adds further operational uncertainty. (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

September 09, 2026 08:18 ET (12:18 GMT)