SoFi survey finds 59% of Americans rate enjoying life above homeownership as financial progress marker
Bitget2026/09/23 13:03- SoFi published a 2026 survey-based market read on shifting US consumer financial goals, with “lifemaxxing” gaining weight alongside traditional milestones.
- Ability to enjoy life ranked as a financial progress marker for 59% of respondents, versus 27% citing homeownership.
- About 72% accepted slower progress on long-term goals to prioritize family time, vacations, or other experiences.
- Roughly 75% used tactics to stretch budgets in the past year, signaling sustained pressure from higher costs.
- Gen Z showed higher appetite for entrepreneurship, with 77% believing they can start a business; 26% reported crypto investing.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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