Amazon.com, Inc.

• AMZN Stock Price change: -2.45%. From 242.60 USD to 236.65 USD. (As of Jan 14, 2026)• The stock fell for a third consecutive session due to broad tech sector weakness, investor concerns over heavy AI-related capital expenditures, and potential global trade tariff impacts.
• Technical indicators present a "Strong Sell" signal in the short term; the price is currently testing key support at the 200-day moving average ($232.44) and the $236 level.• RSI is near 30, indicating oversold conditions, while the MACD remains bearish as the stock digests recent gains following its November 2025 all-time high of $258.60.
• Bernstein reiterated an "Outperform" rating with a $300 target on Jan 15, citing 2026 as a massive "bull case" year driven by AWS revenue acceleration and retail margin expansion via robotics.• Amazon Web Services (AWS) announced a major €7.8 billion expansion of its "Sovereign Cloud" infrastructure into Belgium, the Netherlands, and Portugal to meet EU data privacy demands.• Reports on Jan 14 indicated Amazon is pressuring suppliers to lower costs to offset potential tariff-related price hikes, highlighting the company's focus on maintaining retail competitiveness.
• Salesforce holiday data revealed a record $1.29 trillion in global retail sales for the 2025 season, with a 66% surge in "agentic AI" service conversations, signaling a shift toward AI-driven commerce.• Microsoft's Azure reported 40% year-over-year growth in early Jan 2026, intensifying the cloud arms race as hyperscalers rush to monetize enterprise AI through new platforms and acquisitions.

• AMZN Stock Price 24h change: -2.21%. From 242.60 USD to 237.23 USD. The pullback was driven by renewed investor anxiety over aggressive $50 billion AI infrastructure spending and its impact on near-term returns, despite a strong early-January rally.
• Technical analysis: The stock is currently in a "short-term corrective phase" after hitting recent highs. While the 50-day moving average ($230) remains above the 200-day average ($227), suggesting a long-term "golden cross" bullish trend, the 14-day RSI has cooled to 40.42, indicating a loss of short-term momentum and potential support testing near the $230 level.
• Amazon is set to launch "Nova," a proprietary AI model with advanced reasoning, in June 2026 to compete with OpenAI and Google as a more cost-efficient enterprise option.
• Leaked reports reveal Amazon's goal to deploy 1 million robots to automate logistics, aiming to trim 30 cents off each item's processing cost by 2027.
• BofA and JPMorgan maintain bullish price targets (up to $305), citing AWS margin expansion and the "hidden value" of its advertising business as core long-term drivers.
• Walmart and Google announced a major partnership to integrate shopping directly into the Gemini AI assistant, signaling an industry shift toward conversational, AI-driven commerce.
• The global digital economy is projected to reach $28 trillion in 2026, with "Agentic AI" becoming mandatory infrastructure for e-commerce vendors to manage fraud and hyper-personalization.