HouseNatic, an emerging music producer and artist, has launched his first NFT as part of an innovative partnership with The JACY Project, a blockchain technology upstart, and Shiloah Records.
The EDM artist has surged in popularity over the past two months, surpassing 300,000 monthly listeners on Spotify, with a sound that blends catchy, dance-forward beats and a grounded, purpose-driven message. The rapid rise reflects a growing appetite for music that moves bodies while anchoring listeners in meaning, and serves as a congruent fit with The JACY Project, which empowers brands and creators.
“Web3 isn’t about hype—it’s about alignment,” said Ish Beloso, blockchain innovator and lead builder of The JACY Project. “When artists are empowered with ownership and fans are invited into the mission, the result is a healthier, more sustainable creative economy.”
The “We Are The Light” NFT debuts as a limited-edition digital asset that allows fans to own authenticated music media while participating in a creator-first ecosystem prioritizing purpose, transparency, and shared benefit.
Rather than treating audiences as passive consumers, the model invites them into a synergistic economy on the same side of the table as artists, where creativity and community compound together. The collaboration signals a shift toward ownership, cooperation, and long-term value in the creator economy.
Still humbled by his viral breakthrough on the charts, HouseNatic is stepping confidently into the future, using blockchain innovation to build his brand on his own terms.
“Decentralized systems like We Are The Light give artists freedom from record labels by creating direct, authentic connections with fans,” he says. “In the blockchain era, artists aren’t corporate products—we’re the brand, and we’re the engine of innovation.”
The project is being executed in conjunction with Shiloah Records, a subsidiary of Kaya Jones Global. Shiloah Records has worked extensively with The JACY Project to pioneer music-based Web3 products from Grammy-recognized artists in support of various charitable initiatives—demonstrating how technology can amplify impact while honoring the art.
“True creativity thrives in freedom,” Jones explains. “Shiloah Records is using decentralized technology to remove the chains that have bound artists for too long—so creators can steward their gifts with integrity, ownership, and purpose, without compromise.”
About Housenatic
Housenatic is a producer and artist with over 300,000 monthly listeners on Spotify, crafting infectious dance music anchored by a clear, uplifting message—bridging energy and intention for a global audience.
About The JACY Project
The JACY Project is a Web3-driven incubator for brands and creators, building collaborative, purpose-led products that emphasize ownership, transparency, and long-term value.
About Shiloah Records
Shiloah Records is a forward-thinking music label dedicated to the empowerment of artists, producers, and singers—maximizing their gifts and talents through innovative platforms, ethical collaboration, and purpose-driven releases. As part of Kaya Jones Global, Shiloah Records champions creative freedom while leveraging modern technology to help artists thrive artistically, economically, and spiritually.
